Local Searches Becoming More Important
According to a 2009 study by the US-based ComScore, local Internet searches are growing at a much faster rate than search as a whole.
The figures stated are a 58% growth during 2008 for local searches, compared to the overall 21%, and similar figures are expected for 2009. This suggests that attention to geography is becoming more important when considering an SEO campaign.
Local phrases account for over 12% of all searches, which is good news for directories and other websites that focus on a certain town, city or county, as well as certain business directories like yell.com, which are popular with people looking for businesses in their area.
While Internet users have always been keen to make use of the net to find information and the bargains that may be found with such a huge choice at their fingertips, these figures may suggest an eagerness in consumers to deal with local businesses. For website owners, this may mean that while the Internet can open your doors to potential customers across the country or even worldwide, it may also pay dividends to optimise your website for your local market.
The figures stated are a 58% growth during 2008 for local searches, compared to the overall 21%, and similar figures are expected for 2009. This suggests that attention to geography is becoming more important when considering an SEO campaign.
Local phrases account for over 12% of all searches, which is good news for directories and other websites that focus on a certain town, city or county, as well as certain business directories like yell.com, which are popular with people looking for businesses in their area.
While Internet users have always been keen to make use of the net to find information and the bargains that may be found with such a huge choice at their fingertips, these figures may suggest an eagerness in consumers to deal with local businesses. For website owners, this may mean that while the Internet can open your doors to potential customers across the country or even worldwide, it may also pay dividends to optimise your website for your local market.
Labels: directories, local, us